INTERNATIONAL INTRODUCES “TRUCKING TRUTHS” WEBSITE
International Trucks recently launched an interactive web portal, called Trucking Truths, to connect drivers, fleet managers, and the entire trucking industry.Read More
International Trucks recently launched an interactive web portal, called Trucking Truths, to connect drivers, fleet managers, and the entire trucking industry. The goal: To encourage an ongoing dialogue so those who own and operate trucks can discuss their challenges and share solutions to the issues facing them every day.
Part of a larger media campaign featuring print and digital media, the centerpiece of the project is the Trucking Truths website. Accessible at Trucking Truths, the portal is a web-based destination offering helpful information on six categories of issues that impact the trucking community: Regulations, Driver Retention, Reliability, Productivity, Efficiency and Support.
For example, under “Regulations” there are a number of video clips with real drivers, fleet personnel and owners sharing tips on how to stay compliant in the wake of more stringent CSA standards. By clicking “Driver Retention,” one might find helpful information on recruitment strategies or rewards programs that real companies are using to keep their best drivers.
“This is the start of an ongoing conversation between International and the people driving, maintaining and purchasing trucks,” says Jim Hebe, senior vice president of North American sales operations, Navistar. “It will be an honest, open discussion about the things that matter most in the trucking business and how the whole industry can help each other through collaboration.”
The Trucking Truths integrated marketing campaign kicked-off in January 2012 and will continue through 2012. It features blogs, podcasts, live chats and dozens of videos from drivers, fleet managers, small business owners, and CEOs. To generate great stories and useful advice, International has solicited videos from the trucking community through digital channels and industry events such as the recent NTEA Work Truck Show in Indianapolis and Mid-American Trucking Show (MATS) in Louisville.
Members of the trucking industry are also encouraged to record their own virtual reports on the issues that matter to them, and upload them digitally to be showcased on the Trucking Truths web portal.
“This sort of marketing effort is what makes International Trucks truly unique; we know what challenges our customers face and we can use our knowledge and experience to help them take on those issues.” says Michael Cerilli, vice president, marketing, Navistar Truck Group. “This campaign and web portal is about acknowledging the real issues facing the trucking industry and providing realistic solutions.”
To learn more about Trucking Truths, visit Trucking Truths