MAXXFORCE® ENGINES TO TAKE CENTER STAGE AT MATS
february 2011
At this year’s Mid-America Trucking Show (MATS), Navistar will be touting its full line-up of MaxxForce® brand engines.
Read MoreAt this year’s Mid-America Trucking Show (MATS), Navistar will be touting its full line-up of MaxxForce® brand engines. Among them is the MaxxForce 15, which will make its market debut in several vehicles as part of the industry’s most complete integrated truck and engine portfolio.
Taking place March 31-April 2 in Louisville, Ky., this year marks the 40th anniversary of the world’s largest truck show. At the Navistar booth, attendees will see firsthand how the company’s integrated approach to product development has resulted in truck and engine combinations that meet the needs of every application.
The centerpiece of the booth will be the MaxxForce Stage, with displays of engines ranging from the V-8 MaxxForce 7 engine to the big bore MaxxForce 13 and 15. “We’ve elevated the MaxxForce message, literally,” explains Heather Street, integrated marketing manager, Navistar.
For long-haul operators, Navistar will continue to spread the word about the many benefits of its flagship International® ProStar®+ with the MaxxForce 13 big bore engine. This winning combination is the undisputed leader in fluid economy, or the total consumption of diesel fuel and DEF (the urea-based solution required for competitive trucks using SCR technology to meet 2010 emissions).
During tests, the ProStar+ and its in-cylinder MaxxForce Advanced EGR system outperformed leading SCR-equipped contenders by 1 to 2.5%. The truck is also 700 to 1,000 pounds lighter than the competition, a vital factor for today’s weight-conscious fleets. Those key market advantages will come to life at the Navistar booth.
Customers that operate in extreme applications—heavy-haul fleets or those traveling steep terrain—will be excited to see the new MaxxForce 15 engine in the International ProStar+ truck, as well as the vocational PayStar® 5900. “For anyone hauling up a mountain grade day-in and day-out, this engine will provide the power and torque you need,” says Street. “For fleets on the West Coast or in Canada, this is a great option.”
Street also emphasizes that the MaxxForce 15 is built on a proven block, with more than a million on-highway units produced since the 1970s.
In addition, the International WorkStar® 7600 vocational truck with a MaxxForce 11/13 engine will be shown for the first time in a new sloped-hood configuration, providing excellent visibility. The hot new International TerraStar™ work truck, the newest entry in International’s medium-duty line-up, is also sure to draw crowds.
Navistar’s leadership in alternative fuel vehicles also will be clearly demonstrated. International DuraStar® CNG (compressed natural gas) and ProStar+ LNG (liquid natural gas) trucks will be showcased alongside the International DuraStar® hybrid and the eStar™, the first purpose-built all-electric commercial truck in its category.
Beyond the truck
Because Navistar’s commitment to its customers goes well beyond the truck purchase, MATS attendees can also learn more about OnCommand™ customer solutions by Navistar. This suite of business tools is designed to minimize downtime and keep fleets running at optimum efficiency. It includes web-based service manuals, VIN-based data, and parts information, online education for technicians, and scalable maintenance and inventory management software.
And to show the scope of North America’s largest commercial truck network, an interactive map will call out the nearly 800 dealer locations, flagging those located on the continent’s busiest routes.
With so many vehicles and so much information packed into the show booth, Navistar representatives will be carrying iPads loaded with the company’s full line of products and services. That means visitors can experience a “virtual” version of the booth offerings instead of having to walk back and forth across the booth space.
“This year, our goal is to enhance the booth experience in as many ways as possible,” says Street. “We’re using technology to bring our story to life in ways like never before.”
For more information on MATS, go to: www.truckingshow.com.
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